Audi Design: Evolution of Type

• AUDI AG is among the world’s main luxurious automobile brandsAlongside know-how, design is the important thing criterion that decides whether or not or not a automobile is considered enticing. All through its historical past, Audi AG has all the time understood the way to strike the appropriate stability between these poles. The outcomes have been so harmonious that fashions bearing the 4 interlocking rings have all the time been among the many most sought-after automobiles on the planet. The present vehicle design with the single-frame radiator grille is an ideal instance of the well-conceived, constant method to this mannequin household. The ever-increasing gross sales figures loved by Audi worldwide are a testomony to the worth that good, minimalist design has gained in on a regular basis life. It’s thus arduous to think about a greater time to publish the usual reference work on this topic. Over two volumes, Prof. Othmar Wickenheiser, who specializes within the growth of automobile design, explains and analyses the Audi aesthetic in all its elements. When describing the work of vehicle designers, he has the uncanny knack of explaining advanced issues utilizing crystal-clear examples, additionally drawing consideration to particulars which may in any other case go unnoticed. The previous, current and way forward for the marque are seamlessly linked into an enchanting masterpiece that’s positive to please a large viewers, not simply the followers of Audi design.